The 6 Salzburg thermal baths charge you up!

First joint image campaign for Austria's thermal baths.

On September 15, in cooperation with Österreich Werbung, an Austria-wide image campaign of the Therme Plus initiative will start for the first time. Advertising will throughout Austria between September 15 and the end of October 2021 on TV, radio, in the thermal baths themselves and online. Depending on the federal state, print advertisements and / or regional variants of the campaign are also planned. The 6 Salzburg thermal baths (Alpentherme Bad Hofgastein, Aqua Salza, Erlebnis-Therme Amadé, Felsentherme, Heiltherme Bad Vigaun and Tauern SPA Zell am See Kaprun) have developed their own campaign designed for Salzburg. On the website All 36 establishments that are part of the Therme Plus initiative can be found along with their diverse range of services. This ranges from “Fun & Action” to “Romance & Peace”, “Family & Friends” or “Healthy & Vital” to “Culinary & Enjoyment”. One thing is clear: Austria’s thermal baths offer a colorful bouquet of experiences for every taste! The campaign slogan is “ Austria’s thermal baths charge you up “. It stands for the fact that the thermal baths are new to their visitors Joy of life and energy give.

Initiative Therme Plus

About the Therme Plus initiative: Together we are strong!

the Therme Plus initiative was launched in summer 2020 by Gerhard Gucher, Director of VAMED Vitality World. she is a Merger of the 36 most well-known thermal baths and thermal spa resorts in Austria . Strong together through the crisis was the motto in the founding year, the Austrian thermal baths formed a strong association. The Therme Plus initiative has been the Voice of the spa industry .

In 2019, the thermal baths welcomed 9.53 million guests and are therefore a important economic driver in Austrian tourism : as a training center for around 350 apprentices, a partner to over 5,000 regional suppliers and a workplace for more than 6,500 employees. What unites the companies of the Therme Plus initiative is water quality, top service quality, regional proximity (no matter where you are in Austria), independence from the weather and the high priority placed on hygiene and safety.


All information on

The members of the Therme Plus initiative

Burgenland: St. Martins Therme & Lodge | Sonnentherme Lutzmannsburg | AVITA Resort Bad Tatzmannsdorf | Reiters Reserve Südburgenland | Carinthia: Thermal Römerbad | St. Kathrein thermal baths | Kärnten Therme Warmbad Villach | Lower Austria: Therme Laa – Hotel & Silent Spa | Therme Linsberg Asia | Sole rock world Gmünd | Römertherme Baden | Upper Austria: SPA Resort Therme Geinberg | EurothermenResort Bad Schallerbach | EurothermenResort Bad Hall | EurothermenResort Bad Ischl | Salzburg: TAUERN SPA Zell am See – Kaprun | Alpentherme Gastein | Felsentherme Bad Gastein | Amadé thermal baths | Aqua Salza | Bad Vigaun thermal baths | Styria: Asia Spa – Leoben | AQUALUX Therme Fohnsdorf | Narzissen Vital Resort Bad Aussee | H2O THERME | Heiltherme Bad Waltersdorf | Loipersdorf thermal baths | Parktherme Bad Radkersburg | Rogner Bad Blumau | Therme NOVA Köflach | Tyrol: AQUA DOME – Tirol Therme Längenfeld | Zillertal adventure spa | Alpentherme Ehrenberg | Atoll Achensee | StuBay | Vienna: Therme Wien